The widespread adoption of artificial intelligence (AI) was once considered a far-fetched notion dreamed up in sci-fi stories, but it’s now a living, breathing part of our everyday reality.
While AI has been proven to enhance our daily consumer lives—with the adoption of autonomous vehicle technology, fitness devices, voice assistants, and smartphones—it has also served to improve the digital marketing efforts of businesses across many industries.
Since its launch in November 2022, ChatGPT, for example, has already made a significant impact in the digital marketing arena, with its innate ability to produce targeted AI-powered content on an ever-expanding range of subjects. A clear indication of how widespread AI is in our current landscape.
To put this notion into perspective, here we explore some quite different but equally inspiring uses of AI in digital marketing.
- AI Social Media Examples
- AI Marketing Automation Examples
- AI Digital Advertising Examples
- AI Digital Marketing Examples
AI Social Media Examples
Sephora’s AI chatbot-powered shopping service
Understanding the power of AI early on, cosmetics brand Sephora has been using chatbot technology to offer its audience the most personalized, informational customer experience possible.
After conducting consumer research, the brand realized that many customers were overwhelmed by Sephora’s extensive choice of products, having to browse through a host of pages to find something suitable in certain categories.
In response to this, Sephora launched an interactive quiz to help guide its users through the shopping process, led by chatbots which offer tailored tips and suggestions based on specific answers or responses. Due to the success of the initiative, Sephora now offers its very own chatbot-powered shopping service via Facebook Messenger as it continues going from strength to strength.
This ultra-personalized AI-powered Messenger service includes a virtual color match assistant, a reservations assistant, and even KitBot: an autonomous chatty make-up tips and advice expert.
Ada’s AI-driven customer support and social media engagement platform
Ada is an innovative AI technology provider based in Toronto that offers a fully-tailored platform designed to plug into a business’s existing tools or tech stack and offer automated customer support.
In addition to automating essential tasks and offering human-like customer support communications, Ada’s AI-powered technology can also adopt a conversational tone to spark more engagement across social media channels.
To date, Ada’s autonomous technology has helped brands including Air Asia, Indigo, and Zoom with their customer experience (CX) as well as social media marketing activities.
Working with Malaysian ride-hailing service Grab, Ada’s AI-powered innovations helped the brand expand its reach into international markets throughout its various social media channels using multilingual chatbot technology.
Not only did the bot-powered help broaden Grab's brand offering (extended to grocery deliveries, bill payment assistance, and ordering takeaways), but it also engaged consumers from six new international markets through Facebook Messenger.
As a result of adopting an AI-powered approach to its social media marketing comms, Grab reduced its customer query backlog by 90% while reducing operational costs by 23%. It is also enjoying growth in each of its six new target markets.
AI Marketing Automation Examples
Starbucks’ AI voice-powered barista services
Some 60 million adults now use voice search at least once a day. In addition, 72% of Americans currently own a smart speaker (like Siri or Alexa) of some variety.
Voice technology is on the rise, and those who embrace its possibilities stand to reap great rewards. Starbucks is no exception.
To offer its audience an additional layer of consumer value, the coffee colossus integrated one its most subscribed apps with Amazon’s Alexa technology. In doing so, its customers can now use their very own ‘My Starbucks Barista’ service to place and modify orders, as well as confirm a pickup location for maximum convenience – a seamless blend of voice and chatbot innovation in action.
Due to the success of its ‘My Starbucks Barista’ app, the brand has broadened its AI innovations by adding AI-powered Mastrena II espresso makers (machines that essentially complement the pre-ordering capabilities of the app) to thousands of its outlets to offer a more consistent and streamlined coffee-making experience to its customers.
Boasting a whopping 31.2 million mobile customers to date, it’s clear that initiatives like this are driving incredible levels of growth and engagement across the globe.